Google Ads
About Urban Segment
Urban Segment is a results-driven digital services agency helping brands grow, launch, and scale successfully in the online marketplace. We specialize in Amazon FBA consultancy, product launches, e-commerce management, web development, and performance marketing, delivering tailored solutions that align with each client’s unique business goals.
Our Google Ads Management Services
We create, manage, and optimize Google Ads campaigns that put your business in front of customers actively searching for your products or services. Our data-driven approach ensures every click delivers real value.
Account Setup & Structure
Account Setup
Complete Google Ads account setup with proper structure for campaigns, ad groups, and tracking.
Conversion Tracking
Setup of Google Analytics, GA4, conversion actions, and tags for accurate performance measurement.
Ad Strategy & Planning
Google Ads Strategy
We define clear goals, choose the right campaign types, and build a roadmap focused on leads, sales, and growth.
Campaign Planning
Smart budgeting, keyword intent mapping, and conversion-focused funnel planning for measurable results.
Campaign Management & Optimization
Campaign Setup
Search, Display, Shopping, Performance Max, and YouTube campaigns tailored to your goals.
Campaign Optimization
Bid adjustments, keyword refinement, negative keywords, and performance tuning for maximum ROI.
Ad Creation & Optimization
Ad Copywriting
High-converting ad headlines and descriptions designed to improve CTR and Quality Score.
Ad Extensions
Use of sitelinks, callouts, call extensions, and structured snippets to boost visibility and clicks.
Keyword Research & Targeting
Keyword Research
In-depth keyword research focused on high-intent, profitable search terms.
Search Intent Targeting
Target users ready to buy, inquire, or take action with precision targeting.
A+ Content, Brand Story & Brand Store Setup
A+ Content (EBC)
Enhanced product pages with high-quality visuals, comparison charts, and persuasive content designed to increase trust and conversion rates.
Brand Story
A compelling brand narrative that builds emotional connection, communicates your values, and strengthens customer trust.
Brand Store Setup
A fully customized Amazon Brand Store showcasing your complete catalog in a professional, branded layout to improve visibility and sales.
Remarketing & Audience Targeting
Remarketing Ads
Reconnect with previous visitors and past customers to increase conversions.
Audience Segmentation
Custom audiences based on behavior, interests, and intent for better targeting.
Performance Tracking & Reporting
Performance Monitoring
Continuous tracking of clicks, conversions, CPA, and ROAS.
Reports & Insights
Clear weekly and monthly reports with actionable insights and growth recommendations.
Search Ads
Appear at the top of Google when customers actively search for your products or services with high-intent keywords.
Shopping Ads
Showcase your products directly on Google with optimized feeds, pricing, and visuals to boost sales.
YouTube Video Ads
Engage your audience with impactful video ads that build trust, awareness, and conversions.
Google Ads Types We Manage
Display Ads
Build brand awareness and retarget visitors across millions of websites, apps, and placements.
Performance Max Campaigns
All-in-one campaigns across Search, Display, YouTube, Gmail, and Shopping powered by smart automation.
Local & Call Ads
Drive calls, store visits, and local leads with location-based and call-focused campaigns.
Audience Targeting
Custom Audiences
Target users based on interests, behaviors, website visitors, and customer data.
Remarketing & Lookalikes
Re-engage past visitors and scale reach with high-performing lookalike audiences.
Reporting & Insights
Weekly Reports
Clear updates on spend, performance, and key metrics.
Monthly Insights
In-depth analysis with trends, growth insights, and ROI evaluation.
Actionable Recommendations
Data-backed suggestions to improve future campaigns.
Other Listing Issues We Handle
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Other Listing Issues We Handle
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Complete Digital Services for Modern Brands
We deliver result-driven digital services designed to build, scale, and grow brands across e-commerce, marketing, and web platforms.